All about the people behind Blueye

Blueye Eyewear was formed in February 1996 when Dean Bennell (director & founder) came up with a new eyewear concept for jockeys in Horse Racing. Whilst working as a horse trainer in Sydney Australia, Dean had the foresight to realize that the goggles that jockeys were wearing had not changed in design or materials since the 1950’s.

Dean began designing the goggles in December 1995 with the assistance and expertise of Paul Cohen from Think Product Design. The design process took eight months during which time Dean approached his brother Marc to see if he would be interested in becoming a partner in Blueye Eyewear.

The partnership was then formed & in December 1996, 12 months after conception, Blueye entered the market place. Initially, Blueye concentrated on marketing it’s product throughout the horse racing industry but soon realised that the goggles also had potential in other sports.

Blueye Eyewear presently manufacture and distribute goggles for Polo, Skydiving, Hang Gliding, Motor Cycling, Sailing, Jet Skiing, Surfing and other extreme sports.

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